the 5 Stage roadmap to

get visible & become known

on your terms


of Group Mentoring

3rd May, 2021

Next Intake Begins

Are you...

Visibility + Authority + Productivity

A 10-week business mentorship programme to help introvert business owners develop a focused personal brand that’s IN-FLOW with their energy and personality.

What if...

Phone Icon

Instead of staring at a blank status box, you know what to post on social media.

Networking Icon

Instead of avoiding conferences and networking events, you can't wait to go and even enjoy them.

Person in a heart icon

Instead of worrying if EVERYONE likes your content, you find those that love it and want more.

This Programme Helps You...

get visible + become known

Discover your purpose and reignite the passion that drives you

Understand your dream clients and find what makes you stand out

Learn the strengths that you should focus on improving

Learn to communicate how you help others in a clear and simple way

Pull out personal stories that captivate your audience

Make a plan of action to start being visible and become known

"Excepturi nisi aperiam quia sem sem adipiscing! Voluptatibus labore nobis ullam veritatis qui fusce. Cillum gilla inventore taciti nisl moll"
Anna Bella
Pexel & Co.

Market Yourself with

sincerity + style

As someone who shies away from self-promotion and prefers privacy, the idea of being visible might make you squirm.

But if you understand the power of being you in business, then you’ll know it’s the most effective way to build trust, raise your profile and attract more clients.

This personal branding programme has been designed specifically for introverts.

Fifi Mason

Why Introverts?

As an introvert, you no doubt dislike being the centre of attention, standing out in a crowd and promoting yourself.

The problem is that most marketing strategies encourage you to do precisely this.

That’s why you end up creating impersonal content that doesn’t engage, or hiding away hoping things will ‘pick up’ organically.

But by shying away from the spotlight, you’re limiting the growth and potential of your business. That doesn’t mean you have to adopt a larger than life personality or start bragging about your achievements.

You can build your personal brand and business by being true to you and your introverted nature.

In this 10-week group programme, I guide you to discover who you are in business. 

You’ll learn to work to your strengths, find your voice and nail your message. Are you ready to feel more prepared and comfortable being visible?

"Excepturi nisi aperiam quia sem sem adipiscing! Voluptatibus labore nobis ullam veritatis qui fusce. Cillum gilla inventore taciti nisl moll"
Anna Bella
Pexel & Co.
Hi I'm Fifi, INFJ, Notion Fanatic and Doggo Mum

Why me?

When I started as a freelance Brand and Web Designer, I knew the benefits of building a personal brand and putting myself out there.

But after trying all the conventional marketing ways to be seen and heard, I still struggled to do it consistently.

The problem? I was scared to be myself, and it showed.

I hadn’t figured out my values, discovered my purpose or found my voice.

So I set out to learn everything I could to build my personal brand and attract clients in a way that is authentic to me – an introvert.

Everything I learned I put into practice, and I now feel more focused, prepared and less afraid to show up.

In this programme, you’ll follow the exact framework I used to develop my brand and help me show up every day.

Can you

see yourself...

How it works

In this intimate group programme, I’ll be your Personal Brand Coach and Mentor, supporting and guiding you as you develop the foundations of your brand and align your business with who you are. Groups will be 10 – 14 people max.

Your In-Flow Brand Framework

Components of a Personal Brand

1. Principles

Get clear on your vision, understand who you are in business, and discover your purpose.

2. Positioning

Discover your place and people. Get clear on your dream clients and learn what makes them tick.

3. Products & Packages

Create your core framework and how to packages your services to suit you and your personality.

4. Persona

Discover your voice and vibe and how to inject this into everything you do. And get clear on your message.

5. In Practice

Create a 90-day plan of action that aligns with your energy, so you feel confident and clear on your next steps.

The Modules


If you don’t know where you’re going, how can you make a plan to get there? Get clear on what you want your life and business to look like. 

Learn the values that are core to your personal brand. They show what you stand for and believe in. 

Ensure your passion is part of your business. Without passion you’ll struggle to find motivation everyday.

Knowing your purpose and why you do what you do is core to a meaningful brand.

Know how your traits, temperament and skills can be used to your advantage.


Finding your niche doesn’t have to be a demographic of people. Find how you can narrow your niche in a way that suits you.

Often times we don’t focus enough on a specific audience and their struggles. Narrowing your audience will help you speak directly to them.

Figure out what makes your DREAM clients (those you love to work with) tick.

Products & Packages

The way you provide your coaching, consulting or service might not be the best way for you. Create a business model that aligns with your energy and personality. 

Get clear on your flagship product and how you can package it.

Don’t sell products or services, sell frameworks (or methodologies)! To provide a completely unique product you need to create your own frameworks. 

Create a product ladder to start building trust with your audience. 


We look at your personality and use brand archetypes to help you develop an authentic voice and vibe for your brand. 

Refine your visuals so you the look and feel of your brand is stylish, consistent and also resonates with you and your audience. 

Know how to simply and effectively communicate who you help, why and how. Develop core messaging for your social media and website.

Captivate your audience with stories that encourage them to get to know you, like you and trust you. And find the life experiences and lessons that you’re comfortable sharing.

In Practice

Bring everything together in one reference sheet to help you keep your brand strategy in the forefront of your mind.

Develop a 90-Day plan of action to start getting visible and building authority.

You Also Get...

Workbook Examples

Module Workbooks

You’ll get workbook PDF’s for each module to help you work though all the exercises and get your thoughts out of your head.

Weekly live Group Sessions

Get your questions answered in these intimate group calls hosted every week. Each week will focus on the latest modules.

Personal Brand Strategy - One-Sheet

One-Sheet Reference Guide

You’ll complete a one-sheet guide to bring all your ideas together and use as an ongoing reference for your brand strategy.

90-Day Digital Planner

You’ll get the 90-day In-Flow Action Planner to help you plot out your tasks and priorities to align with your energy.

Action Planner
Fifi Mason

30 Minute 1:1 Session

You’ll get a 30 minute one to one session with me to review your final brand strategy and get personalised feedback.

plus Exclusive bonuses

Social Media profile Checklist

You get a checklist to overhaul your social media. Add personality, be more consistent and build a strong brand on your preferred social media channels.

The Vulnerability Calculator

Ever find yourself guessing how much is too much to share? Use this to rate what you are comfortable sharing and what you won’t or shouldn’t share.

50 Social Media Post Prompts

Ever feel stuff coming up with relatable content that shows personality and gets engagement. Use these prompts to help you craft social media posts.

Branded Photoshoot Checklist

Not sure where to start when it comes to brand photography? Use this branded photo checklist to get the most from your next shoot.

What My

clients say

Sally Cocker

Sally Cocker

“My branding and targeting were all over the place, anybody and everybody were visiting my clinic. 

My message was all wrong and I knew I needed help. I had no idea about who I actually was in business. I had no idea that I even needed to know.

I was guided very cleverly into unearthing many areas of myself and my business using very clever techniques.

Then we started discussing ideas. This is where the magic happened. Using all my own words and ideas Fifi started transforming them into a brand. My brand.

For the first time I saw who I wanted to be in business and actually started to see who I could attract and why they would be attracted into my clinic. 

It was absolutely inspirational.

Suzanne Locke

Suzanne Locke

I was on the verge of giving up my content consultancy after four years. I was feeling very uninspired and was not happy with its image or the kind of clients I was getting, and found it very hard to give an elevator pitch to explain what I did to new prospects.

I reached out to Fifi, and she suggested we work on brand and design.

The absolute breakthrough – and I don’t use the word lightly – came when we looked at niches.

Fifi found great examples and a way for me to create a niche with expat businesses. I am a serial expat, having spent half my life abroad, but had never really considered that I could make this the focus of a content business.

Within weeks I had a new, expat client – exactly the kind I wanted to work with. And on a one-year retainer.


asked questions

Is it for me?

Yes! This programme is to help those who feel stuck and keep holding themselves back, but want to push themselves to grow their business.

Yes. The programme will still work for someone who is starting. Having a solid strategy and plan of action will help you move forward quicker.

This course is for those who want to be visible to grow their business but struggle with conventional marketing techniques, who often overthink their next steps and find it difficult to be themselves online. If this is you, then the programme will certainly help.

There are two payment options:

Full Payment: $537 (est £389)

Two Monthly Payments: $279 (est £203)

About the programme

You will need to dedicate 1 – 2 hours a week to work through the module content. You will also need to attend the group live session each week.

Each live mentoring session will be 1 hour. These will be every Thursday at 4pm BST, 11 am EDT, 8am PDT, 3pm UTC. 

The programme takes 10 – 11 weeks, in the final week you will have your one to one session.

All group sessions will be recorded so you can watch them at a time to suit you. If you have a question, you can send this in and I will answer it on the call.

The group will have 10 – 14 people max. This is small and intimate, to give you chance to ask questions and get feedback. There will also be smaller breakout sessions.

You will be teamed up with one (or two) accountability partner(s). This is to help encourage and support each other throughout the 10-weeks.

You can choose how you communicate, this could be email, messenger, video chat; however works best for you.

Are you ready to have a visible personal brand business that feels more focused and in-flow?

About Fifi

Fifi is a personal brand and business coach for introvert business owners. 

She’s also the host of The Quietly Influential Summit, an annual virtual event that has featured renowned industry leaders including Ivan Misner, Mark Schaefer, Matthew Pollard, Clare Josa, Nancy Ancowitz, Teresa Heath-Wareing and many more. 

The event gives attendees strategies and advice to help them create a personal brand that’s align with their energy and personality. 

Since November 2019, Fifi has supported coaches, consultants and service-providers to create meaningful and authentic personal brands. 

Copyright 2021 Fifi Mason | Privacy Policy


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