I hurriedly locked the cubicle door and sighed.
Checking the time I realised I’d spent nearly the entire networking event hiding in the toilet… again.
That voice in my head screamed“I’m just not cut out for business.”
The thing is, it wasn’t just networking events. My marketing? It sucked.
The brain power it took to come up with a single social post, blog or email, would leave me EXHAUSTED.
When I finally got something published… tumbleweeds.
No wonder it felt like business wasn’t my thing.
Instead of staring at a blank status box, you know what to post on social media.
Instead of avoiding conferences and networking events or hiding in the toilet, you can't wait to go and even enjoy them.
Instead of worrying if EVERYONE likes your content, you find those that love it and want more.
Your IN-FLOW Brand is a 10-week business mentorship programme to help introvert business owners develop a focused personal brand that’s IN-FLOW with their energy and personality.
Discover your purpose and reignite the passion that drives you
Understand your dream clients and find what makes you stand out
Learn the strengths that you should focus on improving
Learn to communicate how you help others in a clear and simple way
Pull out personal stories that captivate your audience
Make a plan of action to get visible and become known on your terms
As someone who shies away from self-promotion and prefers privacy, the idea of being visible might make you squirm. I did for me!
But if you understand the power of being you in business, then you’ll know it’s the most effective way to build trust, raise your profile and attract more clients.
This personal brand mentorship programme has been designed specifically for introverts.
As an introvert, you no doubt dislike being the centre of attention and standing out in a crowd. I certainly don’t!
The problem is that most marketing strategies encourage you to do this in a way that feels uncomfortable.
That’s why you end up creating impersonal content that doesn’t engage, or hiding away hoping things will ‘pick up’ organically.
But by shying away from the spotlight, you’re limiting the growth and potential of your business.
But that doesn’t mean you have to adopt a larger than life personality or start bragging about your achievements…
In this 10-week group programme, I guide you to discover who you are in business.
You’ll learn to work to your strengths, find your voice and nail your message. Are you ready to feel more prepared and comfortable being visible?
When I started as a freelance Brand and Web Designer, I knew the benefits of building a personal brand and putting myself out there.
But after trying all the conventional marketing ways to be seen and heard, I still struggled to do it consistently.
The problem? I was scared to be myself, and it showed.
I hadn’t figured out my values, discovered my purpose or found my voice.
So I set out to learn everything I could to build my personal brand and attract clients in a way that is authentic to me – an introvert.
Everything I learned I put into practice, and I now feel more focused, prepared and less afraid to show up.
In this programme, you’ll follow the exact framework I used to develop my brand and help me show up every day.
In this intimate group programme, I’ll be your Personal Brand Coach and Mentor, supporting and guiding you as you develop the foundations of your brand and align your business with who you are. Groups will be 10 – 14 people max.
If you don’t know where you’re going, how can you make a plan to get there? Get clear on what you want your life and business to look like.
Learn the values that are core to your personal brand. They show what you stand for and believe in.
Ensure your passion is part of your business. Without passion you’ll struggle to find motivation everyday.
Knowing your purpose and why you do what you do is core to a meaningful brand.
Know how your traits, temperament and skills can be used to your advantage.
Finding your niche doesn’t have to be a demographic of people. Find how you can narrow your niche in a way that suits you.
Often times we don’t focus enough on a specific audience and their struggles. Narrowing your audience will help you speak directly to them.
Figure out what makes your DREAM clients (those you love to work with) tick.
The way you provide your coaching, consulting or service might not be the best way for you. Create a business model that aligns with your energy and personality.
Get clear on your flagship product and how you can package it.
Don’t sell products or services, sell frameworks (or methodologies)! To provide a completely unique product you need to create your own frameworks.
Create a product ladder to start building trust with your audience.
We look at your personality and use brand archetypes to help you develop an authentic voice and vibe for your brand.
Refine your visuals so you the look and feel of your brand is stylish, consistent and also resonates with you and your audience.
Know how to simply and effectively communicate who you help, why and how. Develop core messaging for your social media and website.
Captivate your audience with stories that encourage them to get to know you, like you and trust you. And find the life experiences and lessons that you’re comfortable sharing.
Bring everything together in one reference sheet to help you keep your brand strategy in the forefront of your mind.
Develop a 90-Day plan of action to start getting visible and building authority.
You’ll get workbook PDF’s for each module to help you work though all the exercises and get your thoughts out of your head.
Get your questions answered in these intimate group calls hosted every week. Each week will focus on the latest modules.
You’ll complete a one-sheet guide to bring all your ideas together and use as an ongoing reference for your brand strategy.
You’ll get the 90-day In-Flow Action Planner to help you plot out your tasks and priorities to align with your energy.
You’ll get a 30 minute one to one session with me to review your final brand strategy and get personalised feedback.
“I had a really negative and painful experience with an extrovert client a while ago.
It left me feeling down about how can I be seen in a world where extroverts speak so much louder and have such strong personalities.
I first discovered Fifi on a podcast, talking about how introversion is a superpower rather than a negative part of who I am. And after looking at her website and reading her approach I knew I wanted to work with her.
The group programme helped me see that I can stand out, I just have to do it differently and that’s okay.
It helped me find the courage to put me into my business, and realised that I’m not selling counselling I’m selling me.
The modules seemed to cover everything that I was struggling with, everything I was finding difficult when it comes to promoting my business; not putting myself into it, not feeling aligned with me and not sure how to speak to my ideal clients.
I enjoyed it being in a group too, because I got something from hearing what others had to share.
The final ‘one to one’ session with Fifi helped me join everything up. I can see how it all links together and it inspired me in lots of ways.
The biggest things I got from it, is the mindset shift around what being an introvert means.
It’s has actually come up in client work since. And I feel it’s almost unblocked me. A lot of clients that I work with are introverts and see it as a negative and judge themselves, so it’s kind of opened my eyes a bit and I now see it a different way.”
“The absolute breakthrough – and I don’t use the word lightly – came when we looked at niches. I am a serial expat, having spent half my life abroad, but had never really considered that I could make this the focus of a content business.
Within weeks I had a new, expat client – exactly the kind I wanted to work with. And on a one-year retainer.”
Yes! This programme is to help those who feel stuck and keep holding themselves back, but want to push themselves to grow their business.
Yes. The programme will still work for someone who is starting. Having a solid strategy and plan of action will help you move forward quicker.
This course is for those who want to be visible to grow their business but struggle with conventional marketing techniques, who often overthink their next steps and find it difficult to be themselves online. If this is you, then the programme will certainly help.
This is the first official intake for this programme.
The investment for this is $587 (USD). This is a special launch offer and the programme will not be this price again.
There are two payment options:
Full Payment: $587 USD (est £420)
Two Monthly Payments: $327 USD x2 (est £235 x2)
You will need to dedicate 1 – 2 hours a week to work through the module content. You will also need to attend the group 1 hour live session each week.
Each live mentoring session will be 1 hour. These will be every Monday 4pm BST 11 am EDT, 8am PDT (3pm UTC)
The programme takes 10 – 11 weeks, in the final week you will have your one to one session with me.
All group sessions will be recorded so you can watch them at a time to suit you. If you have a question, you can send this in and I will answer it on the call.
You will have access to all the modules and recordings for life. So you can go back and refresh and redo any of the modules at any time.
The group will have 10 – 14 people max. This is small and intimate, to give you chance to ask questions and get feedback. There will also be smaller breakout sessions.
You will be teamed up with an accountability partner from the group. This is to help encourage and support each other throughout the 10-weeks.
You can choose how you communicate, this could be email, messenger, video chat; however works best for you.
Fifi is a personal brand and business coach for introvert business owners.
She’s also the host of The Quietly Influential Summit, an annual virtual event that has featured renowned industry leaders including Ivan Misner, Mark Schaefer, Matthew Pollard, Clare Josa, Nancy Ancowitz, Teresa Heath-Wareing and many more.
The event gives attendees strategies and advice to help them create a personal brand that’s align with their energy and personality.
Since November 2019, Fifi has supported coaches, consultants and service-providers to create meaningful and authentic personal brands.