The Mini Method: The Making of My Mini-book and Mini-pod in 3 Months

By Fifi Mason

In just 3 months I wrote and published a mini-book, and produced and released a 10 episode mini-podcast series. These focused on the core problem my clients struggle with and it gave them transformative tools and frameworks to help them past it.

In this video and blog, I want to share with you how I did it, so you can do it too!

I’ve always been a bit of procrastinator, often leaving things to the last minute but then struggling under the pressure.

I’m a creative person and sometimes find myself swept away by ‘shiny-objects’, but then I get hit with that nasty ‘analysis-paralysis’ that keeps me stuck.

Throw in a touch of perfectionismI will always consider myself a recovering perfectionistand you’ve got a boiling pot of obstacles to overcome.

But I am much better at getting things done these days. Why? Because I’ve developed my own strategies and processes that work for me.

One of those processes is what I’ve dubbed “The Mini Method.” – I just have to give everything a cool name! 

The Mini Method is a way to show up, share your expertise and make an impact without the overwhelm.

The great things about this process are:

  1. The clarity you find from writing about your topic.
  2. Starting and finishing quickly, so you get to feel that sense of achievement and accomplishment.
  3. How it avoids the ongoing pressure you feel with a long term or ‘forever’ project that can slowly drain your energy and your enthusiasm.
  4. Plus there’s the added bonus of having lots of content that speaks to the core of your clients’ struggles and problems for months to come.
  5. Not to mention the opportunities that come your way once you have your ideas out there transforming lives.

This method is perfect for any kind of coach, but as someone who is quieter and more introverted I found it such a breath of fresh air.

It helps me lean into one of my favourite things, writing. But also avoid the weight of a heavy long term project. I mean, the word ‘mini’ just makes me feel all chilled.

So, what’s involved in the process and how did I do it all in just three months?

Get Clear on the Core Problem Using SPARE

The first step was to identify the core problem my clients face, explore what actions the problem causes, and get clear on the result of those actions.

To help you do this I came up with the acronym SPARE—rest assured this has nothing to do with Prince Harry. 


Firstly you need to to think about the situation your clients are in related to what you help them with:

Example:  The people I help, quiet introverted coaches who have a desire to help others, have thoughts, ideas and opinions that could transform lives but they feel uncomfortable sharing them.


Next we identify what is are the core problems they are facing in that situation.

Example: They feel uncomfortable because they fear judgement, rejection, and conflict. They don’t want to rock the boat or upset others, or sometimes feel the complete opposite; that no one will even care so what’s the point.


Then we look at what actions they are taking because of this problem.

Example: It causes them to second-guess themselves, and more often than not stay silent and avoid sharing their valuable thoughts, ideas and opinions with the world.


Now we go deeper and look at the result of their actions.

Example: This means they aren’t being their true selves, they are not connecting with those they want to help and ultimately are not making the impact they desire to make. Which has a knock on effect, where they don’t have enough clients and are not able to show the results they can create.


And finally we get more understanding about the emotions they are feeling because of this result:

Example: This can cause them to feel like they aren’t good enough, they aren’t cut out for it. Feel unworthy, undervalued, useless.

Everything you can learn from this process is helpful to come up with the solutions they need and the content of the book or podcast. 

Giving the Problem and Action a Name

After I got clear on the problem and what it caused my clients to do or not do, I wanted to come up with a term to describe it.

My research and brainstorming led me to the term self-censoring and ultimately I decided to use the term self-silencing. So now I had a name or term to describe the problem and what it caused.

Creating Frameworks and Tools – 10 Minute Solutions

So the next step was to take what I learned and come up with various methods to help my clients tackle this problem, one of these is my framework Impact Rules, which is the core framework I use in my coaching program. But others are what I would call 10-Minute Solutions.

These are quick tools, methods, frameworks and mindset approaches that tackle a small part of the problem.

The idea is that they will take 10 minutes or less to complete, and help them with a new way of thinking or doing something that solves the problem they have.

Closing the Gap

  • Starting Point: Where are they now?
  • Destination: Where do they need to be?
  • Need: What do they need to know or believe?


  1. Stuck in their heads worried about what others think
  2. Focusing on the impact they can make
  3. Realise or see the impact they can make

From this idea I came up with “The ‘What-If’ Game” a simple method to shift their focus from Self to Service – and shift from those ‘what-if’ thoughts like “What if someone says something negative?”, to focusing on the impact and benefit to their audience and clients such as “What if this makes someone smile today?”.

I came up with a few other frameworks and tools that also take just a few minutes to complete, but help close the gap between where they are and where they need to be.

And each of the tool and framework has unique names, because that’s part of the fun!

The Mini-Book

Once I had the tools and frameworks, I moved on to writing the a mini-book. Now initially I was writing the main book about Impact Rules, but the self-silencing aspects would be such a big part of that book and with all the smaller tools and frameworks it would be too much. So I decided to write a mini-book. Which felt super exciting as I wasn’t expecting to finish my book anytime soon.

Keeping It Simple

My mantra for the mini-book was “keep it short and sweet.” I aimed for at least 50 pages to make it substantial but not overwhelming.

Building on What I Had

I started by looking through my old blogs, for anything I could use. It was like a treasure hunt in my own backyard, finding bits and pieces that could set the stage for the mini-book.

Once I had my base, I expanded from there and developed the idea around problem and the core reasons why they had the problem.

From there first draft didn’t take that long—one day, to be exact! 

My writing accountability buddy, the amazing Melitta Campbell, shared her publishing insights with me. And in just two weeks of tweaking and editing, my mini-book was ready

Design and Launch

I decided not to get an editor or proofreader as I was confident with my writing, but hired typesetter from Fiverr to do the layout of the print and ebook. 

Since my background is in design I opted to design the cover myself (thank you, InDesign!). Publishing on Amazon was really simple, there are a ton of great blogs about it, but I just took it step by step. I got everything uploaded and checked and ordered the proof version of book shipped, and scheduled the launch day.

Launching with a Bang

I launched over two weeks. In the first week I reaching out to my network and email subscribers to ask them if they’d be be interested in receiving a free copy for a testimonial on launch day. 

Then each day during the launch week I had scheduled emails focusing on different ideas from the book, as well as social posts to promote it.

I’m so proud of what I achieved in just a few short weeks! It wasn’t about making money for me, but sharing my message and getting these transformative ideas out there. I have however made back my investment already.

But I didn’t stop there…

The Mini-Podcast Series

Riding the high from the book launch, I decided not to lose steam and threw myself into a new challenge: creating a mini-podcast series. The goal? To complement the book and keep the creative momentum going, all within a couple of weeks.

Structuring & Scripting the Episodes

The first step was to outline each episode, drawing directly from the book’s key points. I broke things out into 10 episodes around different concepts in the book, to provide listeners with more value and deeper insights.

I’m a fan of scripting. It gives me a chance to refine my thoughts and ensure I’m delivering clear, concise content. While I based the scripts on the book, I expanded on certain ideas, adding extra insights that didn’t make it into the final book draft. 

Recording and Editing

I dedicated a week to recording, immersing myself in the process. Then came the editing phase, which, admittedly, stretched a bit due to the Christmas period. But, the bulk editing approach paid off, allowing me to maintain consistency across episodes.

Setting Up and Launching

With the audio in place, I turned my attention to the visuals, crafting graphics and writing short episode descriptions for each one using the scripts.

Choosing bcast as my hosting platform made setting up the podcast channels relatively straightforward, except for a minor hiccup with Apple. 

I decided to release all episodes in one go, for anyone who likes to binge-listen. Each episode not only ties back to the book but also offers additional resources and a call to action, directing listeners to The Visibility Lab, my mini-program and membership designed to provide further guidance (that’s a whole other video and blog!)

All in all, the podcast series took 36 hours to create, excluding the time spent on related blogs and social posts. It was a great extension of the book, offering a different medium to engage with my audience and share valuable content.

Wrapping Up My Creative Journey

From the initial spark of inspiration in early November 2023 to the launch of the podcast series by mid-January 2024, this journey has been a whirlwind of creativity, learning, and sharing. 

In just a few months, I transformed an idea into a mini-book and mini-podcast series, each complimenting the other and extending the reach of my message.

Now, with both the book and podcast out in the world, I’ve added them into my weekly content strategy, sharing insights and snippets across social media and in my email newsletter. 

This consistent sharing not only amplifies the reach of each medium but also keeps the conversation going, engaging my audience with valuable content week after week.

Not only that, the topic and tools I’ve developed have opened doors to new opportunities, allowing me to share my insights on other podcasts as a guest. 

This means my ideas can reach more people and also establishes me as an authority in my field.

In reflecting on this journey, I’m reminded of the power of setting ambitious goals and the importance of maintaining momentum. 

By breaking down the process into manageable steps and staying committed to my vision, I was able to achieve more than I initially thought possible. And now, with a mini-book and mini-podcast series to my name, I’m excited to see how these tools will continue to grow, evolve, and help others on their own paths to visibility and impact.

Want to know more?

If you’ve got a burning question about The Mini Method, then get in touch with me! We could have virtual coffee (or tea) or you can email here.

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