Personal Brand Strategy & The Introverts Toolkit

The Ultimate 1:1 programme for introvert business owners who want to get visible

Are you a coach, consultant or service-based business owner who identifies as an introvert?

Do you hold yourself back from being who you are in your content, on social media, on your website and in-person?

Do you struggle to succinctly communicate what you do and who you help?

Do you want to feel more prepared and comfortable showing up and get visible?

Unsure how to start raising your profile on and offline?

In this four-week Personal Brand Strategy Programme, I help you…

  • Discover who you are in business, so you can create value-based content and confidently share your stories.
  • Learn to work to your introvert strengths rather than trying to become someone you’re not.
  • Learn more about your DREAM clients and find what makes you stand out from the crowd.

“Your brand is what other people say about you when you’re not in the room” 

Jeff Bezos - Amazon CEO & Founder

How Does it Work?

1
4 x 90 min 1:1 Strategy Sessions

We work together though my Four Pillar Framework. I help you to capture your you-ness, find your place (niche) and your people (DREAM clients), and discover your voice, vibe and visuals. 

Four Pillar Framework

Brand Principles Icon
Principles
Brand Position Icon
Postion
Brand Persona Icon
Persona
Your Brand In Practice Icon
Practice

Capture Your You-ness

We start by looking who you are in business. At your vision and values, your purpose and passions, your superpowers and stories.

You also get:

Personal Brand Audit Guide 

To help you assess where your business and brand stands today and regularly evaluate to find your focus areas.

We then look at your dream client, who they are and what makes them tick.

We dive deep to find your niche area or offering so that you can stand out in the crowd.

And finally, we look at your services, packages and pricing — to make sure you’re charging what you’re worth.

You’ll also get:

Dream Client Avatar Creator Suite

A workbook to help prompt your research questions.

Next, we look at your vibe and voice, so you know what to say and how to say it. When you’re crystal clear on this, you’ll be surprised how much easier it is to build connections and ultimately get that sale.

We also explore the visuals, so your brand looks and feels like you, captures your personality and resonates with your audience (which means, they want to buy).

You’ll also get:

The Introverts Toolkit (worth £200)

A personalise blueprint to use as a reference for your brand outlining your values, messaging, brand voice and vibe, and much more. 

Moodboard (worth £79)

With colour palette ideas and photography inspiration.

All of this strategy work is no good without a plan of action.

We discuss your goals and plan the critical areas of focus so you can start getting your Personal Brand out into the world.

You’ll also get:

Goal Setting Worksheet

A worksheet to help set achievable goals.

Focus Forecast Worksheet

A simple but effective system to help you focus on the key projects that make the most impact.

Are you ready to reach the next level?

Trust me. It’s better than chocolate.

2
The Introverts Toolkit

After your sessions I will take what we’ve discovered and create your personalised Introverts Toolkit.

This is a blueprint for how to show up and outlines your strategic messaging, your brand archetypes and personality, brand words, story prompts and more.

Brand Blueprint
Brand Blueprint Example

Are you ready to stop faffing and feel...

Comfortable with what to say or write when explaining how you help others, without it being wishy-washy.

More at ease with your marketing and how you promote yourself online or in person.

Excited to work with clients who value you and are more than happy to pay what you are worth.

Clear on where and how to reach your dream clients and to connect with them on a deeper level.

Eager to start sharing your Bolder & Braver Personal Brand with the world.

Next Steps

Step 1

Book your FREE 15-minute qualifying call so I can learn more about you and we can make sure we're a good fit.

Step 2

If you're happy to go ahead, you'll choose your package and pay up front to secure your place.

Step 3

Get ready to pour your heart out, as we take a deep dive into your Personal Brand - It's a bit like Brand Therapy.

What My Clients Say...

Sally Cocker
“My branding and targeting were all over the place, anybody and everybody were visiting my clinic. […] My message was all wrong and I knew I needed help. […] I was guided very cleverly into unearthing many areas of myself and my business using very clever techniques. Using all my own words and ideas [Fifi] started transforming them into a brand. My brand. For the first time I saw who I wanted to be in business and actually started to see who I could attract and why they would be attracted into my clinic. It was absolutely inspirational.”

Sally Cocker - The Natural Coach

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