Do you want to help more people? Make a difference in the world? Create a lasting legacy?
Then you need to become known.
Hit the breaks…
But that means being visible. Right?
Jumping on live video and talking to strangers, sharing selfies and posting them on Instagram, getting up on stage in front of 100’s of people.
But I can’t do that!
Does this sound like you?
If you’re an introvert who baulks at the idea of putting yourself out there in these ways, but you have a bigger purpose driving you, then what can you do?
You need to work with your introvert superpowers — yes, they are a thing!
Introverts might be the quiet ones in the room, we might find making conversation draining, but we have so many strengths to make up for that.
The trick is to find your superpowers, and work with them, not against them.
In this article, I’ll share how you can use the first superpower up you introvert sleeve, and that’s writing.
Writing Could Be Your Superpower
Is writing your superpower?
I didn’t believe it was for me. My writing sucked when I started, and I’ve always struggled with grammar.
But once I found a topic I enjoyed writing about, and started writing the way I think (like literally), I began to find my voice and love it.
Like anything, the more you do it, the easier and better it gets.
So it might take you hours to write that first few blogs. You might want to pull your hair out by the end. You might read it back and think it’s bland and boring. But keep going, you’ll get better.
How Can You Write to Become Known?
Content marketing is a given for entrepreneurs nowadays.
It’s expected. If you aren’t doing it, you aren’t visible. Simple.
But content marketing comes in many forms.
What is content marketing?
Content marketing is the creation of helpful and engaging content.
It could be in written content, in the form of blogs and articles, or other media such as video, podcasts, infographics etc.
What does it help you achieve?
When you publish content that is based on your knowledge or showcases your expertise, it will help you:
- Build authority
- Boost your reputation
- Increase trust
- Influence likeability
- Gain credibility
Content is central to growing your personal brand and helps people’ know, like and trust’ you.
Write to Build Your Authority & Reputation
So how can you write to become known, boost your reputation and increase authority?
Here are five writing strategies you should consider:
1. Blog Consistently
First and foremost is your blog.
Share your insights, experience or knowledge on your website.
If you’re new to business or still finding your way, a great way to show your expertise is to share your story and blog about your journey.
No one starts as an expert. We become known as experts over time by learning, growing and sharing.
Blogs are also excellent pillar content, which you can repurpose on other channels.
2. Use LinkedIn
Share your thoughts, opinions and knowledge on LinkedIn.
Many platforms favour video and photography, but I’ve seen far better results on text-only posts on LinkedIn.
You have 1300 characters to share meaty content (or mini-blogs as I like to call them) that encourages others to engage. My top tip, make sure to ask a question to invite conversation.
You can also leave insightful comments on other posts that get you noticed or share in-depth native articles.
Documents are also a great way to share written content that others can download.
Quora is a Q&A platform.
If someone asks a question relevant to your area of expertise, you can post an in-depth answer to share your knowledge or give your opinion.
You can also add a link to your website to expand on it.
If your answer is relevant, other users will up-vote it, and you’ll claim the top answer.
4. Guest Blogging
Writing creative content for other publishers is a great way to borrow authority.
If your content features on a popular and reputable website, not only will you get seen by their audience but you also gain credibility by association.
Make a list of all the blogs you’d love to feature on and pitch them a fresh perspective on relevant topics.
5. Authoring a Book
A book is the holy grail of written content.
Having one can seriously boost your authority. Today many experts are self-publishing via Amazon and seeing great success.
In the book Known, Mark Schaefer details his experiences of writing his six-books. His key takes aways are:
- It takes a lot of time to research and write a book
- You can’t expect to make a ton of money from it
- A book will give you instant credibility
Are you ready to become known as an expert?
Dedicate some time to at least one of these strategies, and you’ll start to see people pay attention.
Becoming known as an expert and building your Personal Brand doesn’t happen overnight; you have to be consistent.
Keep writing, sharing and growing, and you’ll become known as an expert in your field.