“When Fifi Mason and I started working together, I was on the verge of giving up my content consultancy after four years. I was feeling very uninspired and was not happy with its image or the kind of clients I was getting, and found it very hard to give an elevator pitch to explain what I did to new prospects.”
“Fifi persuaded me to give it a final shot in the arm – and what a shot it has been.
I disliked my branding, which was green and not me at all. When the site widgets broke and the WordPress template stopped updating, I reached out to Fifi, and she suggested we work on a full rebrand and design.”
“The absolute breakthrough – and I don’t use the word lightly – came when we looked at niches. Fifi found great examples and a way for me to create a niche (expat) while keeping it subtle so I could still market beyond that niche. I am a serial expat, having spent half my life abroad, but had never really considered that I could make this the focus of a content business.
I also realised I wanted to work on an ongoing basis with clients. Within weeks I had a new, expat client – exactly the kind I wanted to work with. And on a one-year retainer.
I really identify with my new brand. The paper airplane feels so me: it represents both content and travel. My persona really comes through now and I have taken the plunge to really make the website about me, whereas before it was very impersonal.”
“Considering Fifi and I have never met in person, she really got to know me and to create a brand that represented me and my business to a T in just a few, very efficient Skype sessions. It has been transformative and I feel reenergised, with a focus and plan to move the business forward – and upward.“