Personal Brand & Visibility Coach

If you’re a coach, consultant on client-based entrepreneur then YOU are your brand.

To be successful and profitable in this kind of business, you need to build your reputation and authority, and have a consistent presence on and off line.

So what do you need to do? You need to Get Visible.

The challenge for us introverts though, is that being social is exhausting and often uncomfortable.

That’s where I can help.

My mission is to help introverts… 

  • Feel more comfortable putting themselves out there
  • Attract their DREAM clients, those that value them
  • Fulfill their dreams and live their best life
Fifi Mason - Heart hands

Finding My Purpose

I jumped into being a freelance web designer in 2018. My first year was pretty good, and I managed to go full time within six months.

However, I was constantly holding myself back when it came to my marketing.

Partly because I didn’t feel like I’d found my true purpose, and partly because I was scared to be myself.

This led to me taking on clients that I really shouldn’t have.

At the beginning of 2019, I had a few awful clients one after another. It got so bad that some days I would be reduced to tears.

As time went on, it became harder and harder to get out of bed in the morning. This was the start of the darkest period of my life.

Each day would be worse than the last.

I began having these uncontrollable emotional breakdowns, what I later learned were anxiety attacks.

I couldn’t go on this way. I had to make changes in my life and business.

The main change was to find the people I could help the most, those who would value the expertise and support I could offer.

I went on a self-discovery journey of sorts.

This journey became my method of developing a meaningful and authentic Personal Brand.

Now I help people just like me, introverts who don’t feel aligned with what they do.

I help them figure out who they are in business, who they want to help the most, then guide them on how to get visible and build authority on their terms.

My Personality

My personality type is INFJ the rarest of all personality types.

This means as an Introvert I feel more energised by spending quiet time on my own (among other things). I’m INtuitive so more focused on ideas and concepts than facts. I make decisions based on Feelings and values.  And prefer planning and  organising to being spontaneous – Judging.


About Me

I live in an idyllic village, just outside of the beautiful city of Lincoln (UK). If I’m not working, you’ll find me trawling through the local countryside with my adorable Siberian Huskies, Kylo & Winter. 

What My Clients Say...

Sally Cocker

Sally Cocker - The Natural Coach

“My business grew slowly but I had no direction of how I wanted it to grow, I didn’t even know I needed a direction […]. My branding and targeting were all over the place, anybody and everybody were visiting my clinic. 

When I started working with Fifi she just listened. […] I was asked about the type of customer I enjoyed working with and why. […]. I was guided very cleverly into unearthing many areas of myself and my business using very clever techniques. 

[…] For the first time I saw who I wanted to be in business and actually started to see who I could attract and why they would be attracted into my clinic. It was absolutely inspirational.” 

Nara Morrison

Nara Morrison - Therapist & Stress Management Coach

“I’m feeling more confident, and more comfortable doing what I’m doing and putting my message out. I’m not worried so much about what it is going to come across as. Because it’s just me, it’s just who I am. And this is my message to you. This is what I believe in. And I’m I am confident in that.”