Visibility Coach & Personal Brand Strategist

If you provide your specialist knowledge and expertise as a service or product, then YOU are your business.

To be successful and profitable in this kind of business, you need to build your reputation, authority and presence.

The best way to do this is to be visible and show up.

As an introvert being the centre of attention can make you feel uncomfortable. But what if you had a strategy for how to put yourself out there? 

My mission is to help introverts… 

  • Attract their DREAM clients, those that value them
  • Feel more comfortable putting themselves out there
  • Live their dream life by growing their business
Fifi Sitting on Steps

I went from industry burnout to discovering my destiny.

You may have been there yourself, doing a job you should love but feeling out of place, incredibly stressed and immensely unfulfilled.

Looking back I see that what I was doing wasn’t suited to my introverted nature. 

I worked in the design and web industry for nearly five years. I loved many aspects, but I felt like I was suffocating.

I suffered from stress and burnout (which many introverts are
susceptible to).

I was depressed and exhausted, and it took a significant toll on my personal life.

I had to make a change.

In January 2018, I took a chance on myself.

I started helping small business owners with design and websites, but something was missing.

It was a year later that I figured out my purpose.

I want to make a difference in the lives of those I help. To inspire people like me, who feel they can’t be themselves online or offline, to achieve more in business.

I feel I have found my destiny helping introverted business owners develop their personal brand and start working towards living the life of their dreams.

My Core Values


Be Yourself In Business


Light the Fire Inside You


Inspire Others Every Day


Surround Yourself with Good People

My Personality

My personality type is INFJ the rarest of all personality types.

This means as an Introvert I feel more energised by spending quiet time on my own (among other things). I’m INtuitive so more focused on ideas and concepts than facts. I make decisions based on Feelings and values.  And prefer planning and  organising to being spontaneous – Judging.


About Me

I live in an idyllic village, just outside of the beautiful city of Lincoln (UK). If I’m not working, you’ll find me trawling through the local countryside with my adorable Siberian Husky, Kylo. 

What My Clients Say...

Sally Cocker

“My business grew slowly but I had no direction of how I wanted it to grow, I didn’t even know I needed a direction […]. My branding and targeting were all over the place, anybody and everybody were visiting my clinic. 

When I started working with Fifi she just listened. […] I was asked about the type of customer I enjoyed working with and why. […]. I was guided very cleverly into unearthing many areas of myself and my business using very clever techniques. 

[…] For the first time I saw who I wanted to be in business and actually started to see who I could attract and why they would be attracted into my clinic. It was absolutely inspirational.” 

Sally Cocker - The Natural Coach