Be Yourself in Business

The concept may be new to you, but if you provide your specialist knowledge, unique skills and expertise as a service or product then YOU are your business.

To be successful and profitable in this kind of business you will need to build your reputation, authority and presence.

The best way to do this is to develop a Personal Brand. 

Branding YOU means you’ll become the go-to person for your specialism and this can open up a world of opportunities from authoring your own book, speaking at high profile events and creating an online course. 

My mission is to help introverts… 

  • Attract their DREAM clients the one take value them
  • Feel more confident putting themselves out there
  • Live their dream life by growing their business
Fifi Mason

I went from industry burnout to discovering my destiny.

You may have been there yourself, doing a job you should love but feeling out of place, incredibly stressed and immensely unfulfilled.

Maybe, like me, you had this desire to do more, work on your terms and make a real difference using your superpowers.

The great thing about building a personal brand business is that it’s all about you.

You are in control, and you can be yourself.

I worked in the design and web industry for over five years. I loved many aspects, but I felt like I was suffocating.

I worked long hours leading to high stress and burnout. All of which took a toll on my personal life.

I had to make a change.

So in January 2018 I finally took a chance on myself and started my business.

During my first year, I discovered personal branding and began crafting a business around me, my skills and my experience as an introvert in business.

When you provide a service based on your skills and expertise, it’s YOU people buy into. We connect with and want to work with those we know, like and trust.

I feel I have found my destiny helping introverted business owners develop their personal brand and start working towards living the life of their dreams.

My Core Values


Be Yourself In Business


Light the Fire Inside You


Inspire Others Every Day


Be Brave
Be Bold

My Personality

My personality type is INFJ the rarest of all personality types.

This means as an Introvert I feel more energised by spending quiet time on my own (among other things). I’m INtuitive so more focused on ideas and concepts than facts. I make decisions based on Feelings and values.  And prefer planning and  organising to being spontaneous – Judging.

About Me

I live in an idyllic village, just outside of the beautiful city of Lincoln (UK). If I’m not working, you’ll find me trawling through the local countryside with my adorable Siberian Husky, Kylo. 

What My Clients Say...

Sally Cocker

“My business grew slowly but I had no direction of how I wanted it to grow, I didn’t even know I needed a direction […]. My branding and targeting were all over the place, anybody and everybody were visiting my clinic. 

When I started working with Fifi she just listened. […] I was asked about the type of customer I enjoyed working with and why. […]. I was guided very cleverly into unearthing many areas of myself and my business using very clever techniques. 

[…] For the first time I saw who I wanted to be in business and actually started to see who I could attract and why they would be attracted into my clinic. It was absolutely inspirational.” 

Sally Cocker - The Natural Coach


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